Purchased this for our 4 year old’s Christmas present (as her big thing from Santa) & to our utter disappointment, it doesn’t work!! Eyes light up red while charging, but then does nothing. How frustrating it is to give your child a gift that they can’t play with on Christmas morning! I’ve reached out to the support email as advised on the box, but who knows when we’ll hear back.edited- I reached out to the seller and they were able to immediately respond providing me the tips I needed. Santa must have thrown away the directions, but to make it turn on after charging, you must hold the unicorn horn forward for several seconds before it finally turns on. Another feature that I like is that it will begin to "snore" and eventually fall asleep/turn off when it's not played with for a certain amount of time which is nice, rather than it just staying on and killing the battery or making me go crazy with random noises until turned off. I give this toy (and seller) 5 stars!